Last week at the new Working_From The Hoxton space in Chicago, I did a live taping of the podcast. We attempted to solve a problem that I believe a lot of creators struggle with. How do we communicate our cultural expertise to a new audience? Brands and creators out here don’t make it to the next level without being able to take their cultural context — for the folks new to Office Hours go back and read the newsletter How to Build A Creative Movement for an explanation of what that is — and being able to communicate it to people who don’t share the same culture. Corey Mays and Larry Legend are my guests on this week’s podcast and both have applied their cultural context to new audiences and have seen success by being able to translate their day-to-day experiences to people who will never walk in their shoes.

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