Steven Gaither, owner of HBCUGameday.com

There are 48 historically black colleges across the US that operate athletic programs. Despite being members of the NCAA in Division 1 and 2, those athletic programs don't receive the same media coverage as the larger D-1 A (also known as FBS) schools despite averaging crowds that rival some of the programs in big conferences. Enter HBCU Gameday. The self-funded media platform spotlights HBCU sports and aims to fill the wide open lane by creating quality content that resonates. I got on the phone to talk with HBCU Gameday founder Steven Gaither to learn about his background, the sincere need for sponsors and partners in this space and the HBCU teams to watch this season.

Office Hours with Ernest Wilkins is a podcast about the business of culture and is Made at Mess, a design, development and content studio located in Chicago. Mess helps brands tell their story, online and off. Found out more by visiting www.madeatmess.com
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