"Watching you drink this is my entertainment"
Learn about the culture and marketing strategy around Chicago's most famous (infamous?) liquor with Sam Mechling, the cultural ambassador for Jeppson's Malort.
- An Abridged History of Malort (4:55)
- What happened in the mid-2000’s that made Malort “A Thing” in Chicago? (08:25)
- What Is The Chicago Handshake? (13:00)
- How Malort built fanatic brand evangelists (30:00)
- What’s the dream Malort partnership? (32:00)
SONG OF THE WEEK: Statik Selektah feat. Mac Miller & Termanology “82-92” RIP MAC MILLER