"Watching you drink this is my entertainment"

Learn about the culture and marketing strategy around Chicago's most famous (infamous?) liquor with Sam Mechling, the cultural ambassador for Jeppson's Malort.

- An Abridged History of Malort (4:55) 
- What happened in the mid-2000’s that made Malort “A Thing” in Chicago? (08:25) 
- What Is The Chicago Handshake? (13:00) 
- How Malort built fanatic brand evangelists (30:00) 
- What’s the dream Malort partnership? (32:00) 

SONG OF THE WEEK: Statik Selektah feat. Mac Miller & Termanology “82-92” RIP MAC MILLER  

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